The Effcets of C2C E-commerce Disputes on Rating Result

Shao Bingjia,  Luo Xuan, Yang Haifeng

(School of Economics and Business Administration, Chongqing University,Chongqing,400030)

Abstract：The reputation of sellers is an important factor that impact the success of C2C e-commerce, and the buyer satisfaction is the direct factors influencing rating outcome. In this paper, the recorders of transaction disputes in Taobao website have been chosen as samples, using data mining methods, the impacts of trade disputes on rating result has been empirically studied. The results show that there are association rules between the types of disputes and the rating results.Some suggestions have been given to sellers and e-commerce service provider based on the research results.

Keywords: E-commerce; Transaction disputes; Rating; Data mining; Empirical Study; Taobao